Helping a swimwear startup make a splash

TRIPP
TRIPP has reimagined women’s swimwear to deliver a collection that celebrates and flatters the female form. A brand for the woman who wants her swimwear to be as fashionable and practical as her wardrobe. Effortlessly chic, easy to wear and irresistible to look at, each piece is a classic.

The Challenge

MONOGRAM was approached by the founder of this startup business to design the branding, packaging, website and sales collateral ready for launch into the rapidly growing global luxury swimwear market.

Our brief was to help them get started, be successful and stay strong. It was mission critical that we hit the hot-spot and brought to life their made in Italy promise and commitment to giving women confidence.

Our Solution

Our focus was to bring to life the positioning, which we defined as ‘The little black dress of swimwear…a classic wardrobe essential that every woman needs but is often so hard to find.’ Our branding and packaging design conveys TRIPP’s timeless design and meticulous detailing with a striking bold look that sets the brand apart. Contrasting textures and substrates evoke sand and water, while the horizon, an integral part of the identity system, exudes escapism and calm.