Creating a brand that has consumers, buyers and investors taking notice

LISA FRANKLIN
Lisa Franklin is a highly regarded skincare expert and facialist — providing results-focussed treatments from her Clinic Privé in Sloane Street, London.

Lisa has witnessed first hand the increase in problematic skin and premature ageing caused by the effects of city life. This provided her with a strong drive to find solutions and the ambition to launch her own brand of science-based, anti-pollution skincare products.

The Challenge

MONOGRAM was commissioned to conceive the branding and packaging design for Lisa Franklin’s first skincare product, the Pro-Effect Luminescent Base. Our brief was to develop a distinctive brand promise 'fighting the effects of pollution' and to create a visual identity which reflects the brand’s values of kindness, innovation and expertise.

“Our mission is to provide highly professional beauty products and services that are effective, responsible and kind in every way. MONOGRAM continue to communicate this message consistently and effortlessly for us, from the branding and packaging to marketing communications they just ‘get it’. And most importantly, our customers love it!”

Lisa Franklin, Founder

Impressive sales and rapid growth

Within the first 12 months the product was listed in Harvey Nichols then sold-out within 6 months. No easy feat for a fledgling stocked alongside famous brands backed by industry giants. This success led to further backing to develop and launch 11 more products to complete the range.

For the Lisa Franklin and MONOGRAM partnership it is only the beginning. New products, brand extensions and global brand expansion are all on the horizon.