Launching one of the world's most respected magazines.

With a rich and unrivalled history since 1846, Town & Country is the irreplaceable guide to the best the world has to offer — a trusted source of privileged information and taste.

The Challenge

Our brief was to launch Town & Country to the British market and to create and build brand awareness. It was important that we communicated a unique British sensibility with a celebratory, sophisticated and authoritative voice.

Our Solution

Capitalising on existing brand recognition, we injected wit and British iconicity to communicate the brand’s values with brevity and impact. The result is understated, luxurious and perfectly pitched.