Repositioning world leaders in education.

Wycombe Abbey is an exceptional boarding school. It is widely recognised as one of the world’s leading independent girls’ schools and balances its illustrious heritage with a modern international outlook and approach — nurturing the leaders of tomorrow for a global workplace.

It’s a place where pupils can be children for longer and are encouraged to discover, explore and participate in almost anything their hearts desire. However, the school’s branding did not reflect this.

Art Direction

To reflect the School’s new positioning and identity MONOGRAM commissioned, art directed and managed several shoots to create a living image library — ensuring the School spirit is captured in a genuine, beautiful and engaging way.


We designed and built the new website for the school and provided full copywriting services. Our streamlined UX design makes a wealth of information easy to navigate along with a number of tools that help prospective parents plan for their child’s entry into the school. All audiences were catered for, including Parents, Staff, Pupils and Alumni.

Our Solution

We began with a deep immersion and discovery phase with the purpose of highlighting where the current branding was falling short. Meeting with a number of pupils, teachers, staff and alumni helped us to get under the skin of the School’s culture, community, values, and aspirations. Our approach was to harness Wycombe Abbey’s treasured heritage in an accessible way.

We began with a sensitive revision of the identity elements to reflect an offer that says World Class School. This was applied to every touchpoint with a clean, contemporary treatment and focus on premium materials reflective of a modern and pioneering world leader in education.

The Challenge

MONOGRAM was engaged to redefine the School’s brand essence and positioning followed by a brand refresh. A critical aspect of our brief was to reinvigorate and modernise this prestigious institution while respecting traditions — to create long-lasting cultural change that everyone in the School community feels proud and comfortable with.


Our team completed a brand audit for the School which helped us explore every level of brand engagement. We then began implementing an ongoing programme which applies the new identity across a mobile first website to admissions collateral, corporate stationery and pupil led communications to signage, special event support and tactical communications — internally and externally. We also created a comprehensive set of online brand guidelines.